CEMETERY MANAGEMENT & CELEBRATION OF LIFE SOFTWARE
Transitioning to Digital Cemetery Management
Breathing new life into your cemetery business is possible with EverArk. In a previous blog, we discussed how EverArk makes it easy to transition from a traditional cemetery business model into that of a digital one. However, the benefits extend beyond internal processes.
This groundbreaking software allows cemetery managers to enter the digital age without sacrificing their traditional values. This is possible because EverArk enables managers and their associates to care for a customer’s needs while continuing to provide them with a personal experience. EverArk software is also paving the way for future generations to honor their ancestors and create their own legacies.
Transforming the Customer Experience
Many cemetery managers are reluctant to go digital because they are afraid that this kind of business model will not allow them to provide the intimate experience their customers deserve. Fear not. EverArk has retained the warm, welcoming atmosphere cemetery managers and their customers expect, but it is taken one step further. Now, customers can shop through your EverArk website for their end-of-life needs in the comfort and privacy of their home.
The EverArk mobile app is also a vital part of the customer experience. It allows people to geo-tag burial plots, search memorials, share memories, and donate to a loved one’s favorite charity or trust. The app even alerts the user when they are nearing a friend or relative’s final resting place, so they can pay their respects in a traditional manner.
Advertise Your Digital Cemetery (& Your Pioneering Spirit)
Now that you have entered the digital age by successfully updating your traditional cemetery, it is time to re-introduce your business to the community.
This grand declaration can be accomplished in several cost-effective ways. Social media platforms such as Facebook and Google+ are perfect for getting noticed by potential customers and amassing leads, which EverArk will keep categorized for your convenience.
If you send out a monthly or quarterly newsletter or email campaign, this is a great opportunity to market your new services and include a link to your website or landing page. Publishing an announcement on NextDoor is an effective way of letting your neighborhood know you are there for them.
Marketing your modern cemetery by mailing postcards to members of your community is ideal for targeting the people who still prefer the traditional approach to acquiring cemetery services.
Prepare for a Windfall of New Business
When cemetery managers embrace technology, they are not only doing what is best for their business, but also their customers. Digital cemeteries satisfy the needs of both older and more recent generations and will be there to cater to the needs of generations who have yet to start their life’s journey.
Trusting EverArk to move your traditional cemetery into the digital age is a smart choice. It gives you all the tools you need to make a smooth transition and remain relevant well into the future.
Keep your cemetery business from becoming dust in the wind by requesting a demo of EverArk today!