06/01/2023
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WHAT IS THE TOP 10 KEY PERFORMANCE METRICS YOUR CEMETERY SHOULD TRACK?

Key performance metrics or KPIs for cemeteries can vary depending on the specific goals and objectives of the cemetery management. However, here are the top 10 most common performance metrics that can be used to evaluate the effectiveness and efficiency of cemetery operations:
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Burial and Interment Statistics

These cemetery metrics include the number of burials, interments, or cremations conducted within a specific time period. It helps gauge the cemetery's overall utilization and capacity management.
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Revenue Generation

This cemetery performance metric assesses the financial performance of the cemetery. It includes revenue from burial services, plot sales, mausoleum rentals, memorial sales, and other related sources.
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Plot Utilization

This cemetery KPI measures the percentage of available burial plots that have been sold or occupied. It provides insight into the cemetery's capacity management and potential for future sales.
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Customer Satisfaction

Feedback and surveys from families and visitors can provide valuable insights into the quality of services offered by the cemetery. Customer satisfaction metrics can include ratings, reviews, and feedback on aspects like cemetery maintenance, staff professionalism, responsiveness, and overall experience.​
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Maintenance and Groundskeeping

These cemetery key performance metrics evaluate the cleanliness, appearance, and overall maintenance of the cemetery grounds. It may include metrics such as frequency of groundskeeping activities, condition of gravesites and markers, landscaping quality, and general upkeep.
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Pre-need Sales

This cemetery sales metric tracks the number of pre-need sales, which are burial or interment services that are purchased in advance of need. Pre-need sales can be an indicator of future revenue and demand for cemetery services.  It is also a very useful measure to evaluate the worth of your cemetery.
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Perpetual Care Fund

Many cemeteries have a perpetual care fund designed to provide ongoing maintenance and care for the cemetery grounds. Monitoring the growth and adequacy of this fund can be an important financial metric.  This is a common measure used by cemetery salespersons to assure families their interment estates will be well taken care of far into the future.
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Compliance and Regulatory Requirements

Cemeteries are subject to various regulations, permits, and compliance requirements. Tracking and ensuring compliance with relevant laws, regulations, and permits is essential.  Cemeteries in California, for example, are required to submit all compliance documents once per year to maintain their cemetery state operating license.
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Environmental Sustainability

Increasingly, there is a focus on environmental sustainability within cemetery operations. Metrics related to eco-friendly practices, energy consumption, waste management, and conservation efforts can be considered.  These cemetery metrics are becoming more popular for pre-need sales and amongst plot owners.
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Historical Preservation

If the cemetery has historical significance or contains culturally important elements, metrics related to preservation efforts, restoration projects, and community engagement can be relevant.

It's important to note that these metrics can serve as a starting point, and the specific performance metrics for a cemetery may vary based on the cemetery's size, location, target market, and management objectives. EverArk cemetery software was built with cemetery performance dashboards to help you track some of these key metrics.

Request a demo of EverArk today to see how you can improve and increase your sales.